Browsing Tag

Finland

Creative bus designs

Living abroad, I always notice some small changes when I go back home (to Finland, that is). Bars that have disappeared from the nightlife scene and new cafes that have opened their doors. Moomin cheese (yes, that really exists), new ice cream flavours or the latest food inventions like pulled oats that are flying off the shelves.

This year, however, also the buses caught my attention. A few bus lines had gone through visual make-overs, and I was really excited to see that they had chosen playfully illustrated styles instead of sticking with something serious and corporate.

Below you can see a long distance bus of Savonlinja, visually transformed by Nitroid. If you are curious to read more about the beauty treatment of the company (in Finnish), you can find more information here.

savonlinjaPhoto by Savonlinja

Here’s a preview of the buses of Jyväskylän seudun joukkoliikenne, re-branded by an agency called Zeniitti. You can find more about the project here (in Finnish). Video by Zeniitti

These vehicles were really a joy to see in city centers as well as on the long, quiet roads between villages. Not only did they look cute and cheerful, but I also liked how both transformations had been inspired by locality and Finland. Whereas Savonlinja’s new look was influenced by the landscape and nature of the country, the re-design of Jyväskylä’s buses was to communicate the pleasantness of living in the area. 

Speaking of small things that can make a big difference, one should never underestimate the positive effect a pretty image on a bus might have. Applause to Nitroid, Zeniitti and the brave Finnish bus lines that are replacing corporate with cheerfulness!

Italy

Over the past few years, I’ve been drawing postcards inspired by interesting cities and countries I have travelled to. It all started from a trip to Istanbul…

Typography-Istanbul-Postcard-by-Emmi-Ojala
…and continued with a tribute to my current hometown Amsterdam…Typography-Amsterdam-by-Emmi-Ojala…the overwhelmingly big and beautiful Russian city, St. Petersburg…Typography-illustration-Petersburg-by-Emmi-Ojala…my country of origins, Finland…Typography-Finland-illustration-by-Emmi-Ojala…and finally the latest addition, Italy.Typography-illustration-Italy-by-Emmi-OjalaThe whole idea of these cards was to capture the unique characteristics of the places and their culture – to show the people I would send these cards to what I had seen in these places. Backgammon culture in Istanbul, electric wires above St. Petersbur, cinnamon buns and woollen socks in Finland…What I wanted to show with the Italy-card was the typical colours and style of buildings, the food, the life by the sea and the lush Mediterranean nature. Although the card ended up quite stereotypical with its pizza A and focaccia Y, it is simply because these things are not stereotypes for nothing; you really see them everywhere!

The next city I would like to travel to and make a card of is Berlin. Hopefully I’ll get to draw some bears and pretzels sooner rather than later!