Living abroad, I always notice some small changes when I go back home (to Finland, that is). Bars that have disappeared from the nightlife scene and new cafes that have opened their doors. Moomin cheese (yes, that really exists), new ice cream flavours or the latest food inventions like pulled oats that are flying off the shelves.
This year, however, also the buses caught my attention. A few bus lines had gone through visual make-overs, and I was really excited to see that they had chosen playfully illustrated styles instead of sticking with something serious and corporate.
Below you can see a long distance bus of Savonlinja, visually transformed by Nitroid. If you are curious to read more about the beauty treatment of the company (in Finnish), you can find more information here.
Photo by Savonlinja
These vehicles were really a joy to see in city centers as well as on the long, quiet roads between villages. Not only did they look cute and cheerful, but I also liked how both transformations had been inspired by locality and Finland. Whereas Savonlinja’s new look was influenced by the landscape and nature of the country, the re-design of Jyväskylä’s buses was to communicate the pleasantness of living in the area.
Speaking of small things that can make a big difference, one should never underestimate the positive effect a pretty image on a bus might have. Applause to Nitroid, Zeniitti and the brave Finnish bus lines that are replacing corporate with cheerfulness!