Pimp your jar (+ FREEBIE)

A few weeks ago, I decided that the unorganized state of our kitchen needed immediate action. “It won’t take long,” I told my boyfriend as I rolled up my sleeves and emptied the shelves from all the many jars filled with spices and herbs. Most of them didn’t have any labels. “Now, that won’t do,” I thought, got some paper and sat down on the floor with a pen, ready to make some pretty labels. “Why wouldn’t you design the labels digitally and then just print them out?” my boyfriend asked. “You could even add a nice pattern for the background,” he added. “Okay,” I said. “Let’s go all the way, then!”

Without a clear plan, I started playing with some simple geometric shapes and bright candy colours. After some experimenting, the trial-and-error-approach gave some rather nice results. Obviously, the efficient “this won’t take long” reorganizing project got a bit out of hand, but my inner Martha Stewart really loved the process! Last week I finally had the time to paste the labels on the jars. I’m quite glad with the end result – not only are our kitchen shelves cleaner, but they are also a lot more playful now!

And guess what: you can join the jar decoration movement right now! What a better way to celebrate the end of 2016 than reorganizing the kitchen shelves, eh? To pimp your jars, simply click to my FREEBIES-page, print out the designs and glue them on your jars.

Merry printing & happy New Year!

Creative bus designs

Living abroad, I always notice some small changes when I go back home (to Finland, that is). Bars that have disappeared from the nightlife scene and new cafes that have opened their doors. Moomin cheese (yes, that really exists), new ice cream flavours or the latest food inventions like pulled oats that are flying off the shelves.

This year, however, also the buses caught my attention. A few bus lines had gone through visual make-overs, and I was really excited to see that they had chosen playfully illustrated styles instead of sticking with something serious and corporate.

Below you can see a long distance bus of Savonlinja, visually transformed by Nitroid. If you are curious to read more about the beauty treatment of the company (in Finnish), you can find more information here.

savonlinjaPhoto by Savonlinja

Here’s a preview of the buses of Jyväskylän seudun joukkoliikenne, re-branded by an agency called Zeniitti. You can find more about the project here (in Finnish). Video by Zeniitti

These vehicles were really a joy to see in city centers as well as on the long, quiet roads between villages. Not only did they look cute and cheerful, but I also liked how both transformations had been inspired by locality and Finland. Whereas Savonlinja’s new look was influenced by the landscape and nature of the country, the re-design of Jyväskylä’s buses was to communicate the pleasantness of living in the area. 

Speaking of small things that can make a big difference, one should never underestimate the positive effect a pretty image on a bus might have. Applause to Nitroid, Zeniitti and the brave Finnish bus lines that are replacing corporate with cheerfulness!

To hustle or not to hustle?

creative_desk_busy_work_by_emmi_ojala

I recently listened to an episode of Design Life FM podcast. The topic of the episode was the hustle mindset. At the beginning of the show, the two hosts raised a question of what hustling means to different people. The answers that were given evoked so many thoughts in me that I felt like I needed to share my own answer as well. You see, hustling is a word I’m all too familiar with.

It all began when I moved to the Netherlands and started studying fashion and branding. Having dreamt about studying in that particular school, learning the ins and outs of branding, I was ready and willing to devote myself to it 100%. Yes – I was there to hustle! We were taught to live and breathe fashion, to always be on the lookout for inspiration and bust our asses off for great, creative results. Our teachers wanted us to succeed and expected only the best from us. My to-do lists were quite impressive, and I didn’t miss any opportunity to make use of my time. The early morning commutes were spent studying or polishing homework from the night before, and the same continued on my way back home. Weekends weren’t days off; they were simply extensions of the working week. The ambitious bubble me and my fellow students lived in nourished the hustle mindset; our communal hunger for learning and becoming better and better encouraged each and every one of us to keep pushing ourselves further. We were what you could call serial hustlers. Someone had written “no rest for the obsessed” on the wall of the school’s bathroom. 

After a while, keeping myself oh so busy started giving me a feeling of accomplishment. Writing to-do lists and scheduling my days wasn’t a way to work smarter or balance my days better – it was something I did simply because it made me feel accomplished and somehow important. The longer the lists, the cooler I felt, hustlin’ and all! At that point things weren’t so great anymore. I started noticing that the harder I tried and the more I pushed, the more I also struggled. Creative ideas didn’t come to me anymore; I needed to force and squeeze them out of my mind. It was patently clear that I really needed a break…and yet, it was hard to let go of the urge to hustle for the sake of hustling.

Hustling can mean different things to different people. Whereas some see it as a positive force and a creative gear they can switch on and off, to me the definition is much like Femke’s definition of it on the Design Life FM podcast: “working obsessively, striving to achieve something by putting everything else aside”. It is far too common in the creative field to lift the 24/7 hustlers on a pedestal as passionate strivers, making it seem like devoting yourself fully to work is the only way to get anywhere. That gives me the shivers. Being dedicated is great, but devoting your entire life solely to whatever it is you are passionate about isn’t going to do you any favours in the long run.

Today my way of working is very different from the dark times of excessive hustling. Of course, I might occasionally work long hours, but that’s no longer the norm. If you see me pulling an all-nighter, it’s not because I am prioritising a deadline over my sleep or spare time – it’s because I am simply too enthusiastic to pause.

All in all, obsessive hustling for the sake of hustling isn’t really that cool. How about declaring ourselves independent from the workaholism praising world and working within our own limits instead?